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Why are we so attached to some products that we can't simply let them go? Even when we can afford to buy a better product.
Like my Nokia phone. It has been over 3 years now that I am using it. But I can't seem to want to throw it away for a better product. Perhaps it satisfies the basic need of the product. Perhaps it is only attachment. Perhaps it is the fear of the unknown( understanding new product features).
The phone has died many a deaths and I have written eulogies for it for some time. But it is in a good working condition. It has been a born again kind of phone which somehow surprises me everyday.
Should marketers address this particular segment of thrifty junkets like me who would save till death does them apart? Maybe. Maybe leave them alone. But you have a loyal Nokia customer. They should have a data of all such customers and keep pouring them to offer a replacement( conditions applied). Maybe they are not bothered because mobiles are selling in such abundance. They shall start thinking when sales start going down. But then it would be too late. Never forget the customer even when you are going up.
Maybe someone will gift me a new phone. Till then...me, myself and me NOKIA...
Like my Nokia phone. It has been over 3 years now that I am using it. But I can't seem to want to throw it away for a better product. Perhaps it satisfies the basic need of the product. Perhaps it is only attachment. Perhaps it is the fear of the unknown( understanding new product features).
The phone has died many a deaths and I have written eulogies for it for some time. But it is in a good working condition. It has been a born again kind of phone which somehow surprises me everyday.
Should marketers address this particular segment of thrifty junkets like me who would save till death does them apart? Maybe. Maybe leave them alone. But you have a loyal Nokia customer. They should have a data of all such customers and keep pouring them to offer a replacement( conditions applied). Maybe they are not bothered because mobiles are selling in such abundance. They shall start thinking when sales start going down. But then it would be too late. Never forget the customer even when you are going up.
Maybe someone will gift me a new phone. Till then...me, myself and me NOKIA...
