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Why do luxury car advertisers love to waste their money? It seems one of the many things:
1) That they have huge budget to spend;
2) They don't have enough brains to think on creative ad spends;
3) They would be recovering the money from it's buyers;
4) They want to create a so called media hype for the product or
5) It is an advertising ritual that has been followed and now gets worshipped as a benchmark.
Whatever! I don't understand the sense of advertising in newspapers with a full page or double spread glossy colour ad. It might just make a good wall poster for a kid. But will it sell the car? I doubt. Some idiot who has made it in life to earn a crore of rupees to spend on a car is not naive enough to know where to look for the luxury car. And it isn't like there are zillions of options in that space where he can choose from. Nor would he be unfamiliar with it's features, brand or design.
The best advertising is always free and where the consumer is himself attached to the product for what it offers and means to him. It doesn't matter what the company spends on advertising. The product must have some connect with the consumer and solve his innate desire, offer a unique solution, be easy of use, stand out from the rest, make him feel great and somehow transform his whole life or part of it! Wow! Isn't that difficult! Maybe thats why advertisers think that they can just bombard their money and make the consumer like their product. But it doesn't work that way.
Like in love, as also in advertising, loving is enirely on in our hands. So keep trying till you get attention.
1) That they have huge budget to spend;
2) They don't have enough brains to think on creative ad spends;
3) They would be recovering the money from it's buyers;
4) They want to create a so called media hype for the product or
5) It is an advertising ritual that has been followed and now gets worshipped as a benchmark.
Whatever! I don't understand the sense of advertising in newspapers with a full page or double spread glossy colour ad. It might just make a good wall poster for a kid. But will it sell the car? I doubt. Some idiot who has made it in life to earn a crore of rupees to spend on a car is not naive enough to know where to look for the luxury car. And it isn't like there are zillions of options in that space where he can choose from. Nor would he be unfamiliar with it's features, brand or design.
The best advertising is always free and where the consumer is himself attached to the product for what it offers and means to him. It doesn't matter what the company spends on advertising. The product must have some connect with the consumer and solve his innate desire, offer a unique solution, be easy of use, stand out from the rest, make him feel great and somehow transform his whole life or part of it! Wow! Isn't that difficult! Maybe thats why advertisers think that they can just bombard their money and make the consumer like their product. But it doesn't work that way.
Like in love, as also in advertising, loving is enirely on in our hands. So keep trying till you get attention.
